Mark flipped the world of burgers around by starting the The Dutch Weedburger, so that you can now splurge without guilt.
Mark, how do we unfuck the world?
To unfuck the world we need to step out of line, cross multiple boundaries and break free from the paradigms that are gonna bring us down. To unfuck the world we need to write a new narrative, change the storyline that is being force-fed to us, refuse to bow down to the lies they feed us. To unfuck the world we need to stop fighting the old, but build the new and make a peaceful world sustained by the ecosystems of this beautiful living planet so freaking attractive, that it’ll happen overnight and all are free!
How do you unfuck things yourself? We have started a game changing company back in 2013 to change the markets towards plant based by serving the ultimate vegan concept we could think of: The Dutch Weed Burger. An all vegan concept, from the sauce to the bun and burger. It's so fresh, surprisingly good and cravingly delicious that people’s preconceived ideas towards veganism change for the positive instantly after the first bite. It works and we have done our utmost best for the past 7 years to make that happen in the best way possible.
To unfuck the world we need to write a new narrative, change the story line that is being force-fed to us, refuse to bow down to the lies they feed us.
You've built a brand that's bad ass and leaves the meat boys far behind on the scale of cool. That's an inspiration to us. Who or what was your inspiration to start this awesome business?
My great inspiration was Gerrit Jan van der Veen. He was a resistance fighter in WW2 in Amsterdam. He was a sculptor and artist, gone activist when injustice become to harsh in the city!
What's your unsustainable guilty pleasure? My unsustainable pleasure is a broodje kroket at De Ceuvel, where I work. I think they are vegetarian, not vegan… but soon they will become vegan, so no worries anymore!
What would be the next market you would love to turn around completely?
This market is big enough to turn! The next thing to turn will be a spiritual awakening and end all ignorance and quarrel.
What would be your tip for starting off for people who are new to living a more conscious lifestyle? Get initiated in a meditation method and train your physical body by yoga or qi gong or even sports. Be healthy ya’ll!