tosh koevoets

Tosh has a critical mind and an entrepreneurial spirit. After having set up Uit De Grond, where people could order local produce for home delivery, he recently sold his other venture: Veganbox, home delivery of complete ready to prepare vegan meals. (Which he was still running himself at the time of the interview)



How do you unfck the world?

Haha o wow, that's not something I have thought about. I don't think the world is fcked though, that's not my view of it.


Alright, let's put it different. How do you contribute to a more beautiful world?

That’s a complex question. I don't have the illusion that we, with the Veganbox, have a big impact. Maybe in certain cases even a negative one.


Making a positive impact, I mostly see that on a more personal level, in a smaller circle. With your partner, friends, family and colleagues. In case of the Veganbox I try to make sure that the team is doing and feeling well, that they are growing as individuals and that we add value for our clients and partners.


Big societal changes can be made, but that's very complex. For example, if everyone would order our Veganboxes, would that mean that they eat more meat the other days? Is home delivery more efficient than people going to the store, or would it actually increase traffic? And what about the import of exotic products and meat replacements? I do believe that there are businesses that can have a real positive impact, but I believe they would have to operate on a much bigger scale.


Social- and environmental activists almost always make a moralistic truth of their goals, comparable with ideologists. This often makes it a big challenge to discuss the difficult problems and get to implementable solutions.

So where do you think most impact can be made?

This is a very broad question. It depends on your background. But I do think that it starts with people's attitude. Actually, I think a big part of the activists movements that are becoming more popular are very problematic.


Why problematic?

That's a long story, I think that real development and solutions always come from an honest vision and analysis of the problem. Social- and environmental activists almost always make a moralistic truth of their goals, comparable with ideologists. This often makes it a big challenge to discuss the difficult problems and get to implementable solutions. I see this happening on a daily basis with climate- and migration debates.


I think being able to talk about the hard problems honestly is a really big part of solving them, both with the daily level as on the big societal.


That's what I like about entrepreneurship & capitalism. The market is always honest, which forces you to face the hard truths.



So who do you believe to be a good example of working on the (in your eyes) right issues?

Depends on you the person! I think in pretty much in every aspect of society there are things to improve, so I think wherever you are you can make an impact. As you grow as a person, you can improve more people's lives. I try to be honest, kind, develop myself and work hard. 

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let's

unfuck the world together

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